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Deep-Dive Brand Strategy Session — an in-depth session covering your business, ideal customers, competitive position, goals, offers, brand direction, and growth priorities

Custom Logo & Complete Visual Identity

Full Brand Guide & Messaging Foundation — your visual brand standards plus positioning, company messaging, tagline and headline direction, key talking points, brand voice, and messaging framework

Professional Website — Up to 7 Pages

Mobile Optimization

Lead Capture & Contact Forms

Enhanced On-Page SEO — initial optimization of website pages, titles, descriptions, headings, content structure, and other foundational SEO elements at launch

Google Business Profile Setup

CRM & Sales Pipeline Setup

Lead Management System

Automated New Lead Email & Text Response — immediate branded email and SMS follow-up when a new lead submits an included website form

Email & Text Nurture Sequence — an initial automated follow-up sequence designed to keep new leads engaged and move them through the sales process

Marketing Automation Setup — initial setup of the included workflows connecting your website, CRM, pipeline, email, and text follow-up

Professional Business Email — one professional email mailbox using your business domain is included

Business Card Design

1,000 Standard Business Cards — standard card stock and finish included; premium stocks and specialty finishes are available at additional cost

Email Signature Design

Social Profile Graphics

Domain Registration & Setup

Launch Strategy Session

60 Days of Post-Launch Support — assistance with questions, troubleshooting, and reasonable adjustments to the website and systems initially configured by C2C Brand Lab

First 6 Months of Website & System Care Included

What Happens After Launch

The branding, messaging, SEO setup, Google Business Profile setup, CRM, sales pipeline, lead management system, email and text nurture sequence, automations, business card design, email signature, social graphics, and other creative and system deliverables included with this package are one-time services produced and configured as part of your initial business launch.

Your 60 days of post-launch support cover questions, troubleshooting, and reasonable adjustments to the systems originally configured by C2C Brand Lab. They do not include new projects, additional campaigns, major website changes, new automations, or ongoing marketing services.

If your business changes or you need additional website work, ongoing SEO, new marketing materials, campaigns, graphic design, CRM customization, additional workflows or automations, C2C Brand Lab can provide those services separately.

Website & System Care

Your first 6 months of website and system care are included. After the included period, website hosting, SSL, technical maintenance, domain renewal, CRM access, existing sales pipeline and lead management system, one professional email mailbox, and operation of the originally included email and text automations continue for $99/month.

The ongoing plan keeps your existing website and included systems hosted, maintained, and functioning. It does not include ongoing SEO, new campaigns, new nurture sequences, recurring graphic design, new website pages, redesigns, continual content changes, new CRM configurations, or additional automations. Those services can be added as needed.

Additional Services

One professional business email mailbox is included. Additional professional email mailboxes can be added for $12/month per mailbox.

Email and SMS usage included with the package is intended for the lead response and nurture automations initially configured with Business Builder. Higher-volume messaging, additional campaigns, new sequences, new automations, phone services, and other expanded communication services can be added separately.